Despite the many
advantages of online shopping there are also problems which may occur
with this type of shopping. These problems such as ordering the wrong
item, receiving the wrong item and the need to return an item can often
be significant enough to make a potential online shopper reconsider the
decision to purchase an item online. Although these problems are some of
the most common which occur in online shopping they do not necessarily
happen frequently.
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However, when these
problems do occur they can cause a great deal of stress and frustration
for the online shopper. This article will discuss some of these common
problems in an attempt to help the reader make a wise decision about
whether or not to purchase an item online.
Ordering the Wrong
Item
When shopping in
traditional stores it is quite difficult to accidentally purchase the
wrong item because the sales process typically involves the consumer
physically carrying the item up to the sales counter to make the
purchase. However, in online shopping where the consumer never
physically handles the item before the purchase is complete and the item
delivered it is certainly possible to purchase the wrong item.
This can occur when
the shopper uses the website to make the purchase and clicks on the
wrong item or when the consumer contacts customer service to make the
purchase and provides the wrong product number. Even if the consumer
clicks on the correct product and provides an accurate product number he
may still make a mistake in the ordering process if there are options
such as size or color associated with the item. This problem can be
rather troubling because the consumer will be disappointed when the
incorrect item is received.
Receiving the
Wrong Item
Even when online
shoppers do not make mistakes during the ordering process it is still
possible for the consumer to receive the wrong item. This often occurs
when the orders are filled by hand and a mistake is made in the
warehouse. A warehouse maker may ship the wrong item completely or may
ship the correct item in the wrong size or color. Again the consumer
will likely not know a mistake was made until the order arrives.
The online retailer
will likely take responsibility for returning the incorrect item and
will ship the correct item as soon as possible. However, this may not
completely correct the problem in all cases. For example a consumer who
purchased an item for a specific event may not receive the replacement
item in time for the event.
The Need to Return
an Item
In situations where
the online shopper orders the wrong item as well as situations where the
online retailer mistakenly ships the wrong item there may be a need to
make returns. Although this may not seem to be a huge problem it can be
particularly troubling for some consumers. In particular online shoppers
who opt to do their shopping online specifically because they work odd
hours may have a great deal of difficulty making returns.
This is because the
process of shipping the item back to the online retailer will generally
involve taking the item to a post office. Depending on the hours in
which the consumer works, it may be difficult to get to a post office
during regular business hours and may require the shopper to take time
off from work to make the return.
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